Many small business ventures are sprouting up as a result of this most recent recession. Americans are not the type to sit idle, hoping and praying someone comes around and hands them a job. We’re a proactive bunch, steadily looking forward for the next problem we can solve. The good thing is that this is helping our economy. The question is, “are we doing any good?”
Truly effective Internet marketing strategies have one thing in common. They create a clean path for users to solve their "pains." I’ll define pains as any problem a customer has that your product or service can ease. Each of the eight (SEO, SEM, SMO, SMS/Mobile, CRM, Email Marketing, Copy/Content, and Analytics) elements of Internet marketing is in place for that sole reason. To help users solve their pains quickly and easily. When the customer solves a pain, you create a conversion.