Weekend Reading: comScore's 'Women on the Web'

Submitted by evan roberts on Fri, 10/22/2010 - 5:18pm

This week, I was able to delve into the wonderful whitepaper from comScore, “Women on the Web: How Women Are Shaping the Internet.” Included in this 30-page feast of data are morsels that could prove useful to any small business looking to target women effectively online, particularly in the social space. Among the many interesting stats that are addressed, one stood out above the rest for me. Apparently, 16% of females on Twitter use it to follow businesses for promotions and deals. 

Yes, you read that correctly.

Consumer Usage of Twitter via www.comScore.com

Women are actively seeking out companies who are using their social profiles to give the social savvy consumer a break.  This could be a very useful tactic for a small business to gain face time with women buyers, and convert casual browsers to purchasing, returning customers. Even if the promotion is once a month, you’re likely to keep their interest with good content throughout the rest of the time they follow.

 

Some other tidbits that I found interesting are:

  • Globally the average female spends 24.8 hours online per month
  • Jumps to 37.6 hours per month in North America
  • 16.3% of this time is spent on social networks
  • 11.3% of this time is spent instant messaging (Does customer servicehave a chat function on your site?)
  • E-mail still has a 66+% reach with women ages 25 and above
  • Women make up 62% of Groupon.com’s audience
  • Women prefer Bing over Yahoo

 

Instead of spoiling the good parts for you, download the white paper and use the data as part of your strategy to accurately target your online audience.

We’re always looking for ways to better both your business and ours. Comment with some simple uses of this data for your business?

 

Evan