Simple Traffic Secrets for Small Business SEO
One of the biggest questions we get asked is “what can I do right now to generate more traffic to my web site.” The problem with this question is understanding the true goal. The goal is really a conversion; you want money, engagement and authority through your web site and you want it to work for you while you sleep. The #1 concept that must be identified and quantified before you start driving traffic to your site is what is a your definition of a conversion.
Let’s look at conversions and how these relate to your business. Are you wanting your clients to sign up for a news letter, make a sale, or register up to the community. Once you have defined these conversions, you can then look at your site and ask the question “what is my main call-to-action when I come to the site?” and then “does this call-to-action directly relate to my conversions?”
The next step looks at the analytical data and how to track the traffic that is already coming to the site. You can set this up in Google Analytics and here is a great tutorial on setting up these goal funnels.
At this point you should have taken a hard look at your web site, defined the call to action, started tracking this with Google Analytics and now you are ready to get to your original question, “what can I do right now to generate more traffic to my web site.” The root of this question involves how you will add value to your customers and how you will provide visibility for your business.
Here are a list of tools that you will need to sign up for to really get the free traffic moving:
Google Tools:
- Google Adwords Account *Bonus*
- Google Places
Social Media Tools:
- LinkedIn.com
- Youtube.com
- Facebook.com
- Twitter.com
Overall once you have this toolset and accounts you have the power to leverage Social Media and Google to get free traffic and engage with your clients. Setting up Google Places on Google Maps is probably the most powerful thing you can do for your business and here is a great tutorial from Google.
http://www.google.com/local/add/businessCenter
Be sure to fill out your profile completely and to add images and products if you can. It is amazing how many people go through all the process of adding their business to Google Places and never provide enough information to get ranked in the top position in Google.
The next secret from Google is that Google Provides Coupons from $50-$100 for new Google Adwords Accounts. Setting this up is easy however getting this to add to ROI is what we at BounceFire are experts in. When Google is giving away free money it only makes sense to take advantage of this. Use this search to find a free code or contact us for help.
Social Media tools are great and are a topic for later discussion but leveraging these tools, when done correctly, is an amazing way to interact with your current and future clients.
Finally the real secret to getting more traffic to your site is creating value for your customers. These simple tools provided by Google allow you to get started in the first steps of Internet Marketing and down the path toward success. I hope you enjoyed this post and feel free to ping me for more information.