Page Not Profile
Yes, this is another Facebook post. But hopefully this is a helpful one. See, as easy as it is to create a Facebook profile, there are several different ones and they do different things. Before the creation of Pages, most companies were represented on Facebook by groups created by their rabid fan base. Smaller companies tried to create this same engagement by making Facebook profiles and adding users as friends. Well those times are long gone and now it is not only impractical to create a profile for a company, it’s against the terms of service.
Besides, if you have your profile branded as your company, any personal comments you leave become official messages of the brand, something you may not want if your cousin’s football team just loses and you want to rub it in. Not to mention pages have access to Insight, Facebook’s analytics platform.
Basically there are two different types of Facebook Pages, and each serves it’s own purpose. Community pages are for memes, causes and topics. Official pages are for brands, companies and celebrities and this is what you want to create for your business. Groups are an entirely different beast all together. AllFacebook.com has an excellent guide to creating and managing your Facebook page, but it does currently cost $9.95. Not steep but it’s not free. You can also check out their Facebook Strategy guide and download the .pdf, which although a bit outdated (March 2009), is free and has some great tips for managing your Facebook engagement. So read up on it then get shakin’ on your own Facebook page!