Truly effective Internet marketing strategies have one thing in common. They create a clean path for users to solve their "pains." I’ll define pains as any problem a customer has that your product or service can ease. Each of the eight (SEO, SEM, SMO, SMS/Mobile, CRM, Email Marketing, Copy/Content, and Analytics) elements of Internet marketing is in place for that sole reason. To help users solve their pains quickly and easily. When the customer solves a pain, you create a conversion.
